Remember, people will judge you by your actions, not your intentions. You may have a heart of gold — but so does a hard-boiled egg.
— Anonymous

Pet Parents deserve service – and that´s what they will expect of you in your pet death care business. If you “intend” for your business to look like a pet funeral home – but you are operating like merely a pet crematory or pet cemetery – remember, there are other services that people will REALLY remember you by when they tell their friends about you and how you helped them through a difficult time. Live by what you say you are going to do,… At the end of an experience like losing a pet, a family will want to know that it was you who provided the caring services that gave them the strength for their grief journey.