Education is key!

From families to veterinarians, make sure your customer understands what they are selling. I spent the day in the field yesterday with a wonderful pet funeral home client. We had a spirited “Lunch and Learn” session at a fabulous veterinary clinic – educating...

I WANT to say Good-Bye

Pet Parents want the oppotunity to say good-bye,.. As a grieving pet parent, we WANT that opportunity to say good-bye to our precious deceased pet. But, I digress – do I truly WANT that? No, because what I really want is to have my pet back. But, do I now NEED...