Without vision, and without seeing your business with fresh eyes, what are you truly seeing?
“The most pathetic person in the world is someone who has sight, but has no vision.” Author and Educator, Helen Keller. As always, with Helen Keller, a very profound statement. As I travel and consult with organizations offering pet loss services, I continue to challenge business owners to really “look” at their program and to make their program be what pet parents truly want. Keeping in mind that many people, in pet death care as well, “don´t know what they don´t know.” But foregoing seeing the vision of a truly experiential business that really provides the “services” that pet parents want when their precious pet dies is a clear “miss” of seeing the big picture.
Pet parents WANT service. Pet parents WANT their pets treated like family members, not put in bags, not stacked on route trucks. Pet parents WANT their feelings validated with support. Bottom line, pet parents WANT options,…
Be the one to give them what they want,… with this, you and your organization will truly have the “vision” of what a pet death care SERVICE operation looks like.

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